Quilt
brand identity design, packaging
The brainchild of two passionate founders and some very happy sheep, Quilt is a clean beauty brand made from lanolin—a naturally-occurring, cruelty-free liquid gold oil derived from sheep's wool—reimagined for the top shelf.
The Quilt team came to me with a bold idea: take a nontoxic, natural lip balm and brand it like a high-end beauty must-have. No crunchy, farmer’s market vibes, no co-op labels—just high-end design with a wink of wit and warmth.
I developed the full brand identity—from a custom Q that feels as iconic and unique as the product itself to thoughtful illustrations, fun patterns, packaging, and a bold, editorial look and feel. The result? A skincare brand that’s as charming as it is sophisticated. From sheep to very chic.
Made With Pure Lanolin
💋🐑✨
Made With Pure Lanolin 💋🐑✨
Curious about the behind-the-scenes?
Watch my three-apart branding process video below for a deep dive into how I built this brand from the ground up — from strategy and mind maps to color palettes, illustrations, typography, patterns, packaging, and more!