Good Rally

brand identity design

Good Rally is Chicago’s newest racquet sport and social club—where competition, connection, and wellbeing collide in a space designed to move people, on and off the court. From pickleball, tennis, and padel tournaments to wellness events, live DJs, merch, and more, this community is all about social play for good. Whether you’re here to level up your game or expand your circle, Good Rally is great for it.

The founders envisioned a brand that felt modern, chic, energetic, and aspirational—while staying approachable, inclusive, and genuinely fun. Rooted in the values of community (social by design), playing with purpose, and modern club culture, Good Rally lives at the intersection of wellness and movement.

As a lifelong soccer player who has succeeded in staying far away from any sport requiring hand-eye coordination, juggling these tasks on the computer is my bread and butter. It’s the kind of play I love and had so much fun creating something that even made me want to pick up a racquet… after a quick Google search on what kind of racquets exist, of course.